Q & A.

App is an abbreviation for “application” which is a piece of software. It can run on a computer, phone, internet or other electronic device. In the mobile sector the term ‘app’ refers to software that has been specifically developed for mobile devices. Applications are either pre-installed on the phone or downloaded by the user from various mobile software distribution platforms such as the Apple iTunes Store or the Android Market Place. Mobile applications help users by connecting them to internet services and often provide offline functionality when no wireless network is available. Apps also provide a means of integrating online and offline resources as well as enabling your business to leverage a common and popular form of communication to rapidly spread your message.

Engagement: If you want to engage your customers with two way communication an app allows you to send alerts to your customers and receive instant responses. This is ideal for promoting specials, generating interest and increasing purchases.

Mobile: Your customers have “gone mobile.” Look around – they’re talking, texting, sharing & searching from their mobile devices. If you’re not reaching customers on their mobiles, you’re not reaching them… but your competition might be. The mobile industry is absolutely exploding and people prefer apps over mobile websites! … and Nice App offers both! Your customers are mobile… is your business?

With features like Push Notifications to get them in, Mobile Coupons to keep them coming back and one-touch “Tell A Friend” features, your customers (and their friends) will feel like they’re “in the loop” at your business.

Targetability: An app allows you to target your customers in a whole new way. When customers use your app it will be in a personalised fashion on a regular basis, helping to bridge the gap towards the purchase opportunity. Your clients can even book appointments or consultation visits via your app and get automated reminders of those appointments from your app!

User Experience: An app utilises all of the native functionality of the smartphone in a seamless way.

Offline Access: Allow your customers access to your products and services even when a internet connection is not available. Always on, always open.

Reporting: Know more about your app users and how they interact with your brand. Use this information to target your offering and increase response.

Visibility: Become visible… stand out from the crowd and the competition. “Customers are using mobile devices to find your competition.”  ***Source: Google -Understanding Smartphone Users,- 2011***  ”Not having a mobile experience can lose you business.” ***Source: Compuware, -What Users Want from Mobile,- 2011***

Status: Gain respect and interest from people as you are advertising that your business has an app on the app stores!

Nice App inc. enables you to interact with customers like never before. Engaging, informing, impressing and even entertaining them… THAT builds brand loyalty, frequency of visits, word of mouth AND your business.

The monthly support cost includes technical support, free unlimited push notifications, free unlimited downloads, secure hosting on our servers, access to your App management back office in order to make changes or update your app, access 24/7 to your analytics to track how many people downloaded your app, when they did and on what platform, professional submission to the App Stores ensuring approval, regular updates, new features, enhancements and improvements, lifetime support and maintenance and much more!

Having your App is one thing but getting people to download it is even more important. We will help you promote your App by providing advice on how to effectively promote your app. This will include information on Push Notifications and the visibility of your app in the App Stores. In addition, we will consult with you and give you ideas on how to cross-promote your app via the marketing solutions you already have in place.

For example, we provide you with your FREE QR codes that, when scanned, send the user straight to the download page on their phone.  These QR codes are easy to apply on your menus, table tents, flyers, paper ads, your newsletters, your website, your Facebook fan page, etc.  Also, we create a “tell-a-friend” feature within all of our apps to facilitate the exposure of your app.

All our customers will have the opportunity to get a mobile-friendly website as part or our app package. prices may vary depending on the size and design of your website but you can rest assured that our price will also at the level, be the best on the market. We highly recommend our clients to get a mobile-friendly website as well as an app. A mobile friendly site can be used on any Smart Phone i.e. Blackberry, Windows Phone, iPhone and Android but has limited functionality and you cannot send out Push Notifications to a mobile friendly website.

A native app is an application program that has been developed for use on a particular platform or device eg Apple or Android. A native application is installed on the device and responds more quickly than a Web application because the interface is more direct. Because they’re written for a particular platform, native apps can interact with and take advantage of features of the operating system and other software that is typically installed with that platform.  Basically, native apps perform better, faster and have a greater reach than a mobile friendly website.

Push notifications allow you to send messages directly to your customers who have installed your app, even when the app is closed on a device! Push notifications can help engage your customers by delivering relevant information, company news or marketing promotions. They are also great and very powerful when sending special offers, updates, happy hours, etc. Push notifications update your customers instantly and break the barrier between you and your customers.  - Included completely FREE in our app package.  You can compare and find out that SMS texting plans on average cost approximately $200 per month.

• Send your customers instant offers 24/7
• Create a social media “viral” buzz with “Tell A Friend”
• Send “Mobile Only” VIP coupons to customers
• Reward frequent visits from customers who “Check In”
• Customers have “One Tap” calling to your business
• Clients can make appointments with your business
• Remind them of upcoming sales promotions
• Remind them of their upcoming appointments or consultations
• GPS directions to your business from wherever they are
• Take surveys, have contests, enable voting
• Live Chat with your customers
• Alert them about last-minute “deals” and “opportunities.”

Basically, if you can say it, see it, spell it or show it, you can do it instantly with your Mobile App.

Your customers want to feel like “insiders” at your business.  Imagine letting your “Mobile VIPs” know about specials and promotions before anyone else and even “Mobile Only” coupons.

How about rewarding frequent visitors when they use your “Check-In Coupon” system? Frequent visits encourage even more frequent visits!

Nice App provides you with a customized, exclusive QR Code, a scanable, checkerboard shape that’s programmed to do whatever you decide. When your customer scans it with their mobile device, they’ve “checked in” at your business. They’re rewarded when hitting a predetermined amount of “check-ins.”

How about a free appetizer after five check-ins?

Or complimentary round of golf after checking in ten times?

Or a free hair cut after five product purchase check-ins?

The rewarding QR Code can be anywhere you decide – on a table placard, a menu, near a register… anywhere. Or a member of your staff could present the code when an appropriate product is purchased. Again, you have complete control of how your “mobile check-in coupons” are handed out.

Reward loyal customers, encourage return visits, grow the numbers on “slow movers” or increase the average ticket. Or, do “all of the above” with multiple “mobile check-ins” going at the same time.

Simple, low-cost and very effective – that’s Nice App “mobile check-in coupons.”

When your customer taps the “Tell A Friend” button while viewing your app, they “share” your business on Facebook, Twitter and other social networks.

Imagine their Facebook friends seeing, “Check out (your business) Download their app here (link.)” They can share your mobile coupon, sales teasers, menu, directions, specials, home page or whatever. You decide where to put the “Tell A Friend” buttons.

Facebook’s 850 million active users each average 245 friends and they all like to “check in” and to “share.” There’s no doubt the “Tell A Friend” button could be HUGE for your business.

Instant messages, aka “push notifications,” enable you to notify customers of a sale or event right now. Log into your account from any computer anywhere, enter the message you want to send, and click send! It couldn’t be easier! If customers have your app, they’ll get your “push” message instantly, regardless of the type of mobile device they use.

Simply login to your account and access the “back office” of your app.

From there, everything is extremely user friendly and you will have no problem changing photos, coupons, send push notifications, change colour schemes of your app and style, any content, etc. Any changes you will make will update instantly in your app.

This won’t be hard for you to do because as soon as your app is live on the app store, a representative from Nice App will sit with you and walk you through your back office and show you how it works. If you need help at any time after this, you can email us for support, call us or have a look at our Support Centre below:

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With Nice App your App can be up and live in a few short weeks, (usually within 3 to 6 weeks), ready to work as your Mobile marketing arm 24/7!

You bet! We can build anything from e-learning apps, to reference apps for your company’s internal needs and all the way to games and quizz apps.
So regardless of what you are trying to accomplish, we can build it.

-You want to teach your employees and train them quick but they are not reading your training manuals? We can build you an app for that!

-You have this great game idea in your head and want to be making money publishing game apps?
We can build you a game app!

-You want to publish your own magazine apps in the Newsstand of Apple?
We can build you an app for that!

***STAY TUNED FOR THE RELEASE OF OUR NEW GAME APP: “Alien Attacks!” on March 25th 2013.***